Global Product Marketing Lead (DOT Product)
Job Description
Innovatrics’ DOT Business Unit is expanding rapidly and we are seeking an experienced tech marketer to join our team as Global Marketing Lead. In this role, you will work cross-functionally with the Product Team, Central Marketing, and International Sales to build the global profile and increase the market penetration of Innovatrics’ fastest growing product.
Responsibilities
- Develop and implement the DOT Global Marketing Strategy
- Communicate Innovatrics’ value proposition to the market through thought leadership content, webinars, and presentations at industry conferences
- Work closely with the Central Marketing Team to deliver integrated marketing campaigns that cover social media, search, blog and web
- Act as a key link between the DOT team and users of the technology; provide regular feedback to inform the technical development roadmap
- Develop and own the go-to-market strategy for new DOT features
- Carry out competitor research and analysis
- Be our sales team’s best friend - help them turn leads into revenue, together with the marketing team prepare data sheets, white papers, battle cards and presentations
- Be the face of DOT at internal company events and regular product breaks, inform the rest of the company about new product features and development status
Candidate requirements
- University degree or equivalent experience
- 3+ years of product marketing experience within the B2B technology sector, ideally in digital identity, fraud prevention, or fintech
- Excellent communication and presentation skills - you can communicate complex, large scale concepts clearly and concisely
- Excellent (C2) English is a must
- Good copywriting skills and attention to detail
- Comfortable in a fast-paced scale-up environment
About DOT
Digital Onboarding Toolkit (DOT) is a full technology stack for developing remote identity verification applications. Consisting of mobile and server components, DOT can authenticate and extract data from identity documents and verify identity of an individual using industry leading facial biometrics and liveness check. DOT helps organizations and their users create instant trust with each other.
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