Marketing Manager (Maternity Cover)

Job Description

We are seeking a Marketing Manager (Maternity Cover) to take full ownership of the marketing strategy for Fingera, our attendance system. This role provides a unique opportunity to lead marketing initiatives across various channels, from strategic planning to content creation and campaign execution. You will directly influence the product’s growth and market presence by working closely with sales and product teams, ensuring Fingera's continued success in the market. This position is integral to Innovatrics' business goals, contributing to our long-term vision of delivering innovative, tech-driven solutions.

Responsibilities

• Take ownership of Fingera’s marketing strategy and execution, ensuring alignment with sales, product development, and market needs to drive growth.
• Create, manage, and optimize marketing content across multiple channels (blogs, landing pages, newsletters, social media), focusing on SEO and content strategy to maximize visibility and lead generation.
• Develop and execute digital marketing campaigns (e.g., PPC, Google Ads) to promote the attendance system to the right target audience and support business objectives.
• Collaborate closely with sales and product teams to ensure seamless communication and a unified marketing approach that supports the company’s revenue and growth targets.
• Organize and run webinars in coordination with the product and support teams to educate clients and generate leads, ensuring our solutions are well-represented to potential customers.
• Use CRM tools (e.g., ZOHO) to track marketing performance, gather insights, and shape ongoing marketing efforts.
• Manage and update the company website to ensure it aligns with marketing goals, SEO standards, and current market trends.

Candidate requirements

• Proven B2B marketing experience, preferably in tech/software.
• Experience in content creation, SEO, and PPC (Google Ads, LinkedIn Ads, Meta Ads Manager).
• Proficient in Google Analytics and CRM systems (e.g., ZOHO) for data-driven marketing.
• Experience managing CMS (e.g., WordPress) for website optimization.
• Basic design skills in tools like CANVA or Adobe Photoshop.
• Familiarity with email marketing tools (e.g., Mailchimp) for running campaigns.
• Ability to collaborate cross-functionally with sales, support, and product teams.

About Fingera

Fingera is a next-generation access control and attendance management system, built upon industry-leading biometric technology, that is designed to meet the needs of small and medium businesses.