Product Marketing Manager (Biometric Solutions)

Responsibilities

We’re seeking an exceptional Solution Marketing Manager, someone who combines world-class storytelling, strategic insight, and a passion for innovation to take our biometric solutions to market.

In this pivotal role, you won’t just generate leads—you’ll drive measurable revenue growth. You’ll own the marketing strategy for some of the most advanced biometric technologies in the world, crafting value propositions that resonate, executing bold go-to-market strategies, and creating content that not only captivates audiences but delivers tangible business results.

You’ll Create:

• Sales Enablement: Slide decks, brochures, one-pagers, and exhibition booth designs.
• Marketing Materials: Web pages, blog posts, video scripts, and customer success stories.
• Campaigns: Go-to-market strategies tailored to regional markets.

If you’re someone who thrives at the intersection of strategy, creativity, and execution—someone who can turn complex technology into stories that inspire action and align cross-functional teams with a shared vision—we want to hear from you.

Role Impact & Scope

What You’ll Do: 

• Help define and execute go-to-market strategies for your portfolio of biometric solutions, ensuring they deliver on both revenue and brand objectives.
• Develop clear, compelling messaging that transforms complex technologies into solutions customers understand, trust, and adopt.
• Partner with product, marketing, and regional sales teams to align on priorities, share insights, and execute cohesive strategies across global markets.
• Equip sales teams with the content they need to close deals faster and more effectively.
• Drive measurable business outcomes by creating strategies and campaigns that contribute directly to the sales pipeline and overall revenue growth.
• Use data-driven insights, customer feedback, and market trends to refine approaches and improve results over time.

Candidate requirements

• You have a track record in solution or product marketing, with success in creating materials that drive engagement, support sales, and contribute to revenue growth.
• You can distill complex technology into messaging that connects with customer pain points and aspirations.
• You’re a marketing generalist who can roll up your sleeves to create a variety of collateral—whether it’s articles, news updates, videos, or booklets—with the support of a talented marketing team.
• You’re comfortable representing the company at industry events, engaging with customers and stakeholders, and gathering insights to refine marketing strategies.
• You thrive in a team-oriented environment, working across product, sales, and marketing to align priorities and deliver results.
• Familiarity with tools like WordPress, Google Slides, and Canva for basic graphic creation and knowledge of CRM tools like Hubspot is a plus. 
• Experience with data analysis platforms (e.g., Google Analytics) to measure campaign success.

Required education

• University education (Bachelor's degree)
• University education (Master's degree)
• Postgraduate (Doctorate)